About
About Agency Pipeline Guides
Last updated: November 2026Published by Tim Kilroy
Who publishes Agency Pipeline Guides?
Agency Pipeline Guides is published by Tim Kilroy, an agency growth coach and consultant who has coached more than 300 agencies.
This site is one of a small number of websites Tim Kilroy publishes. It exists to give founder-led agency owners clear, educational guides on B2B lead generation strategy, demand generation, and sales process. His main business website is timkilroy.com.
The business
What does Tim Kilroy do?
Tim Kilroy provides coaching and customized growth systems for marketing and other agencies. He helps agency owners improve positioning, demand generation, sales processes, and operations.
His work includes group and one-on-one coaching, sales and demand-generation systems, and AI-powered tools. On his main site, Agency Studio is listed at $399 a month for founders under $50K a month, and Agency Studio+ at $999 a month with a custom plan and a monthly one-on-one. For agencies from $1M to $20M a year, SalesOS and DemandOS are custom, done-with-you builds scoped individually.
By the numbers
Tim Kilroy's background
- Agencies coached, as reported by Tim Kilroy
- 300+
- Of agency and marketing experience
- 25+ years
- The year he started as a marketing and agency leader
- 1997
- Agency launches: two exits and one crash
- 3
Audience
Who is this site written for?
Founder-led digital agencies between roughly $1M and $5M in revenue, where the founder still runs most of sales and wants a clearer sales process the team can follow.
If you are earlier than that, the basics still apply: a clear ideal client and steady reps matter more than any system.
Why it exists
Why does this site exist?
Most agency owners searching for lead generation advice find tool lists and generic tactics. This site exists to explain the system underneath: who to target, how to measure the funnel, and how to run the calls. It is educational. There is no sign-up and nothing to buy here.
Recommendations are formed as described on the methodology page. Where Tim's own products are mentioned, the page says so.
Common questions
Short answers here. The full agency lead generation FAQ has 46.
- Who are these lead generation guides written for?
- They are written for founders of digital agencies, especially founder-led shops between roughly $1M and $5M in revenue that want a clearer sales process. If every deal still runs through the founder and the pipeline swings month to month, these guides are aimed at you. Tim Kilroy, who publishes them, has coached more than 300 agencies.See it in the FAQ
- How much does agency coaching from Tim Kilroy cost?
- Tim Kilroy lists Agency Studio at $399 per month for founders under about $50K a month in revenue, and Agency Studio+ at $999 per month, which adds a custom plan and a monthly one-on-one. For agencies from $1M to $20M a year, SalesOS and DemandOS are custom engagements scoped individually. Check timkilroy.com for current details.See it in the FAQ
- What is the difference between agency consulting and agency coaching?
- Agency coaching usually means ongoing guidance, in a group or one-on-one, that helps owners make better decisions. Agency consulting usually means building something specific, such as a custom sales or demand system. Tim Kilroy offers both: group and one-on-one coaching, plus custom SalesOS and DemandOS builds for agencies between $1M and $20M.See it in the FAQ
- What does sales process consulting involve for an agency?
- Sales process consulting turns what the founder knows about selling into written, repeatable stages the team can run. Tim Kilroy calls the founder's instinct “Founder Magic” and argues it must become infrastructure, so good-fit deals close whether or not the founder is on the call. That covers discovery, qualification, proposals, and follow-up.See it in the FAQ
- How should an agency think about its rates?
- Treat rates as a positioning question first. Tim Kilroy's view is that agencies lose deals on price when they sell effort while the buyer pays for an outcome. When a prospect cannot see the specific change you create, the only thing left to compare is the rate. Clear positioning makes higher agency rates easier to defend.See it in the FAQ